Interview with Andrea Seroldi

Travel around the world, listen carefully to one’s neighbor and always be genuine.

Today, Andrea Seroldi, Sales Manager at NTS, tells us about his entry into the Company and reveals details and curiosities about his professional and…sport life.


INTERVIEW WITH ANDREA SEROLDI

Tell us about your life before NTS.
I’m a recent purchase: I have been working in NTS since 2017.
I used to work in different companies before, among which a multinational corporation linked to the steel branch and a company operating in the radiological machinery industry.
I have always travelled a lot owing to my job: just for instance, in 2013, I took 97 flights and drove for more than 50.000 km.
Travelling means honing one’s adaptation abilities and improving relational skills, both features are fundamental for those who have a commercial role.
Travels and different cultures have attracted me ever since I was a student; after my graduation in Milan, I immediately enrolled in the London International School of Marketing. I have lived in London for two years, a unique experience that marked me deeply.

 

Does an international point of view help in everyday life?
It helps a lot. You learn to get along with people of different languages and cultures, you get trained to consider things starting from a pluralistic and multifaceted approach.
At a certain point you understand that you can dialogue with everyone, you just need to create a common conversation ground.
Relationship and its management are the keystones of all good transactions, in life and in business as well.

 

Is there a vademecum for a good Sales Man?
There are no fixed rules, but some behaviors help to be appreciated.
The first necessary feature nowadays is transparency: today-market is hypercritical and hyperconnected and fairness is the only corporate philosophy that always repays, as it concerns reputation.
“Our business coach, Paolo Manocchi, always reminds us that “it is not important to tell everything you know but it is important to know everything you tell”.
Another thing: you need to listen carefully to the customer’s need to interpret them in the best way. We call it active listening, a way of listening that foresees the proper understanding of the message, a good dose of empathy and a sincere interest towards the interlocutor.
Our company coach, Paolo Manocchi, always reminds us that active listening is the most powerful instrument to guarantee success in professional life and beyond.

 

Which feature makes the different for a commercial figure?
I think it deals with the ability to work in a team.
A good sales person must team up with professionals of different departments, I am talking about the Technical or the Production department, for instance.
Sales people too oriented towards the market and not very aware of the business reality in which they operate isolate themselves and this makes the sales process more difficult and less fruitful.

 

What did you find in NTS?
Many things: open-mindedness, the ability to team up, the will to overcome one’s limits, the constant investment of money in each collaborator’s  training and the creation, day by day, of a brand with real and tangible values.

 

Does a successful brand facilitate commercial strength?
Absolutely yes.
Every one of us makes a first brand experience by word of mouth of acquaintances, websites, social networks, advertising campaigns.
Only afterwards commercial figures give a face and a voice to that brand.
It is fundamental for brand and business figures to be aligned on values, tone of voice and standing. All this contributes to generate an expectation in the market.
Obviously it is necessary not to disappoint this expectation, but rather to overcome it: it is the only way to create a true customer retention.

 

What do you do when you are not travelling or working?
I love sport. I like being on the move and I do running, cycling, boxe.
But my biggest passion is kite, I also became instructor.
Kite is not only a sport to me, it’s a lifestyle.
It teaches patience, when you have to wait for the wind.
It teaches to find a balance as in no time you need to manage board, body, mind and waves.
It teaches to manage unforeseen turbulences as a blast is always lurking and it is up to you to find a way to reach the shore, despite everything.